/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s
Welcome to marketing aX borders, a destination for global marketers and strategists. You can start from the blog, the resources, or the events page.
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last article
- Strategic storytelling. How to write a business narrative for your product or brand. Part I/III.May, 2018. It’s a warm day in Manhattan. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in Soho. I’m still a bit jet-lagged. Ten minutes walk and I cross Broadway, near Houston. If asked, I would move to NYC. Even tomorrow. The office is just around… Continue reading Strategic storytelling. How to write a business narrative for your product or brand. Part I/III.
other articles:
- Strategic storytelling. How to write a business narrative for your product or brand. Part I/III.
- A new company site
- After Patagonia
- Twenty Twenty-One is here (nope, not the year)
- LinkedIn is not different from other social platforms
- Creative Experiences and the Netflix Model
- The Case for Creativity
- Organic alone won’t help if you want to build your brand on digital
- Social media helps with mental availability, not demand creation
history
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.