“Every business has at least three target audiences: customers, prospects and employees.”
Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially for companies running global marketing programs, it’s critical to establish internal communication channels between teams. This will ensure that everyone knows the latest information about content processes, frameworks, methodologies, and best practices.
My webinar with The Content Marketing Association will explore how to use content marketing tactics internally. The “big rock distribution model”, email newsletters, wikis and content hubs, and apps are all great ways to solve internal communications challenges and keep employees and partners aligned.
I will bring examples from my experience with large enterprises, startups and agencies.
Note: here you can download the deck presented today.