How to Make Video a Better Part of Your Content Strategy

Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will [...]

The psychology behind content: how to trigger your users’ behaviour

Note: I've updated the original post with new studies; I've refreshed Fogg's Behaviour Model with the latest researches and I've added a couple of missing Cialdini's principles of persuasion. Also, [...]

How Content Marketing Can Transform All Departments Across the Enterprise

“Content is the most critical digital asset for every organization, embodying its knowledge and processes.” This quote is from Microsoft, but it might come from any large enterprise. Content is everywhere; it [...]