Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough

We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and [...]

A personal list: companies that treat employees or customers like shit during Coronavirus pandemic

This list doesn't pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection - and a subset of my longer article about Content [...]

How Content Experience Will Evolve After Coronavirus

Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to [...]