We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and [...]
I've just created a new library where I've collected all resources about marketing and Coronavirus. Can be found here or under the Resource menu.
Love this short LinkedIn post from Andy Raskin, which I entirely report here below. The crisis is helping me understand what "strategic narrative" is. I guess because I write about [...]
Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total [...]
This list doesn't pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection - and a subset of my longer article about Content [...]
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to [...]
The Italian lockdown, while understandably is the best measure the country could have taken to slow down the virus outbreak, has left me overwhelmed with emotions. Because Italy is my [...]