Not so many folks outside the marketing space know what it really takes to redesign, integrate, re-platform, and completely rewrite a company website. We started the project nearly 9 months……
Category: About me
Master in Content Marketing, Data Analysis and Brand Journalism
Few weeks ago I wrote about my future involvement as an instructor with the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master……
A personal list: companies that treat employees or customers like shit during Coronavirus pandemic
This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content……
Coronavirus: here is what I’ll do.
The Italian lockdown, while understandably is the best measure the country could have taken to slow down the virus outbreak, has left me overwhelmed with emotions. Because Italy is my……
Teaching at the Master in Content Marketing, Data Analysis and Brand Journalism in Milan
I’ve just been confirmed as one of the teachers of the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master will stat at……
Next week in Vienna
The 4th Annual Content Strategy Summit (Vonlanthen Group) is only few days away. This year my speech will focus on Marketing Strategy and Effectiveness – and how a solid Content……
My life as a B2B marketing influencer
Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used……