Strategic storytelling. How to write a business narrative for your product or brand. Part I/III.

May, 2018. It’s a warm day in Manhattan. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in Soho. I’m still a……

Introduction to Content Marketing: my lecture at LSBU

Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……