May, 2018. It’s a warm day in Manhattan. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in Soho. I’m still a……
Category: Branding
A new company site
Not so many folks outside the marketing space know what it really takes to redesign, integrate, re-platform, and completely rewrite a company website. We started the project nearly 9 months……
After Patagonia
I’m usually among those marketers saying that brand love is a myth. But I have to confess that I felt in Love with Patagonia many years ago. We even visited……
Creative Experiences and the Netflix Model
From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are……
The Case for Creativity
From the December issue of Rock Content Magazine. “Creativity is extremely difficult to define,” said David Lubars, Chairman and Chief Creative Officer at BBDO, an award winning advertising agency, “but……
Share of Search is now gaining attention
Share of Search (SoS) is finally gaining attention as a significant (and inexpensive) metric for brand awareness and for forecasting future market share movements, and this is the reason why……
Introduction to Content Marketing: my lecture at LSBU
Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……