In a fast-moving global crisis such as the current coronavirus pandemic, brands have an important role to play. This is probably not the best list if you need a break […]
Category Archives: Branding
Coronavirus logos
A collection of logos at the time of Coronavirus, by Jure Tovrljan. Stay home, and be safe. by Jure Tovrljan
Social Media Is NOT Real Life
Found today a couple of interesting articles/reports about offline vs. online brand conversations and respective sentiment analysis. In most of the cases offline and online sentiments diverge; in some other […]
How To Measure Brand Effectiveness
Reporting from Linkedin – interesting conversation about measuring brand effectiveness, initiated by Peter Weinberg of LinkedIn’s B2B Institute. How do you measure brand effectiveness? My best attempt at an answer: […]
Considerations on ESOV Efficiency and Brand’s sectors
We know about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and those that set SOV […]
Marketing lessons from one of the major M&As in the energy and tech sectors
Note – This post has been originally published on Brand Quarterly, Global Marketing Special Edition, Issue 16, July 2015. How do we measure the success of an acquisition? How do we […]
Distinctive Brand Assets and Category Entry Points (CEPs)
The following post is nothing more than a collection of notes from my reading of Building Distinctive Brand Assets, by Jenni Romaniuk. It has helped me (and it might help […]