Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs
Category Archives: Branding
Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough
We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and […]
How Content Experience Will Evolve After Coronavirus
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to […]
[Updated] Marketing in the time of Coronavirus
In a fast-moving global crisis such as the current coronavirus pandemic, brands have an important role to play. This is probably not the best list if you need a break […]
Coronavirus logos
A collection of logos at the time of Coronavirus, by Jure Tovrljan. Stay home, and be safe. by Jure Tovrljan
Social Media Is NOT Real Life
Found today a couple of interesting articles/reports about offline vs. online brand conversations and respective sentiment analysis. In most of the cases offline and online sentiments diverge; in some other […]
How To Measure Brand Effectiveness
Reporting from Linkedin – interesting conversation about measuring brand effectiveness, initiated by Peter Weinberg of LinkedIn’s B2B Institute. How do you measure brand effectiveness? My best attempt at an answer: […]