Increasingly an awareness platform: Amazon adverts is moving beyond search

Interesting post about Amazon.com as a top-of-the-funnel distribution channel; it could be the first platform offering brand building opportunities to brands with the advantage of real-time data. We’ve always considered […]

Strategy Models for Marketers (and Content Marketers)

When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without […]