This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content […]
Category Archives: Companies
[Updated] How Travel Companies Improperly Use Cialdini’s Scarcity Principle of Persuasion
I’ve been writing about psychology as a way to better understand our audience’s behaviour; which is key, if you start designing a marketing/content marketing strategy (if you have missed that, have […]
Hubspot’s 2019 financials
Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at […]
Rose Marcario’s interview at Stanford
Great interview with Patagonia’s CEO, Rose Marcario, at Stanford business school. Loved the comments about the rich tech guys. Among others. Think about how much money rich tech guys have. […]