A personal list: companies that treat employees or customers like shit during Coronavirus pandemic

This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content […]

[Updated] How Travel Companies Improperly Use Cialdini’s Scarcity Principle of Persuasion

I’ve been writing about psychology as a way to better understand our audience’s behaviour; which is key, if you start designing a marketing/content marketing strategy (if you have missed that, have […]