How Content Experience Will Evolve During & After Coronavirus

Coronavirus will increase the need for digital content experiences; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to prepare […]

Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s […]

My presentation – 4th Annual Content Strategy Summit

Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I […]