Creative Experiences and the Netflix Model

From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are […]

Introduction to Content Marketing: my lecture at LSBU

Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop […]

Content Marketing Techniques for Internal Comms: My Webinar At CMA’s Learning Series

“Every business has at least three target audiences: customers, prospects and employees.” Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially […]

Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s […]

How Content Experience Will Evolve After Coronavirus

Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to […]