If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or leadgen, as […]
Category Archives: Content Marketing
Lecturing at LBSU
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How Visual Design Can Improve Content Marketing
Technology and consumer preferences are continuously evolving but we often forget that some core principles of visual perception and human psychology remain always the same. After all, humans are visual creatures: half of the […]
How to Make Video a Better Part of Your Content Strategy
Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will […]
Thinking Psychologically
My last article about how to make advantage of Cialdini’s Principles of Persuasion for your Content Marketing strategy has been published by Exhibition News. The article (pdf) can be downloaded […]
The psychology behind content: how to trigger your users’ behaviour
Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also, […]
How Content Marketing Can Transform All Departments Across the Enterprise
“Content is the most critical digital asset for every organization, embodying its knowledge and processes.” This quote is from Microsoft, but it might come from any large enterprise. Content is everywhere; it […]