Note: this post has been originally published on MarTech Series online mag. By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will […]
Category Archives: Content Marketing
Thinking Psychologically
My last article about how to make advantage of Cialdini’s Principles of Persuasion for your Content Marketing strategy has been published by Exhibition News. The article (pdf) can be downloaded […]
The psychology behind content: how to trigger your users’ behaviour
Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also, […]
How Content Marketing Can Transform All Departments Across the Enterprise
“Content is the most critical digital asset for every organization, embodying its knowledge and processes.” This quote is from Microsoft, but it might come from any large enterprise. Content is everywhere; it […]
What’s the Simplest Definition of Global Content Marketing?
Original post has been published by Pam Didner. Pam is a Global Content Marketing Strategist and Author and this is her blog. Content marketing is using content as a way to communicate the benefits […]
How to Use Global Content Marketing Tactics for Internal Communications
When we talk about content marketing, we share tips and advice on strategy, audience building, distribution, and ROI. We discuss the content we create and who we are targeting, but […]
How to find the Optimal Balance Between Central and Local Content Teams
This post has originally been published on NewsCred’s Insights content hub. This is my original version. It includes content and references that had to be removed from the company’s blog. One […]