How to find the Optimal Balance Between Central and Local Content Teams

This post has originally been published on NewsCred’s Insights content hub. This is my original version. It includes content and references that had to  be removed from the company’s blog.  One […]

How Editorial Boards empower Content Marketing Strategy

Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in […]

Before You “Go Global”: the Role of Pilot Programs in Global Content Marketing

I cannot remember a time in my life where I was not travelling. In a way, it has been a constant whether I was doing it for business or pleasure. Citing Imogen […]

How to create B2B and B2C Personas and Map Content to the Buyer Journey

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is […]

The Ultimate Guide to Global Content Marketing for Large Enterprises

I wrote this post less than one year ago. It was November 2016, exactly twelve months after launching a global content marketing program for the IT Business Unit of Schneider […]