Note – header image is from Jason Miller blog/book “Welcome to the Funnel”. Fall is coming. Thanksgiving is approaching and marketers on the other side of the Atlantic (my side […]
Category Archives: Content Marketing
Why Content Marketing is NOT a Campaign
If you are a content marketer you must be familiar with the following statement: “Content Marketing is a long-time commitment, not a campaign” The quote comes from Joe Pulizzi and […]
Content Marketing Strategy: a Guide in 10 Easy Steps (the updated version)
This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (Amsterdam, May 2016). Then updated with new concepts, samples and links to reflects the […]
How to integrate Public Relations into your B2B Content Strategy
As a marketer with an engineering and analytic background I have always been very critic about the capability of the Public Relation function to provide proper support to business operations […]
Big Rock content in a nutshell
It happens, more and more. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is […]