Creative Experiences and the Netflix Model

From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are […]

The psychology behind content: how to trigger your users’ behaviour

Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also, […]