Found today a couple of interesting articles/reports about offline vs. online brand conversations and respective sentiment analysis. In most of the cases offline and online sentiments diverge; in some other […]
Category Archives: Data and Analytics
How To Measure Brand Effectiveness
Reporting from Linkedin – interesting conversation about measuring brand effectiveness, initiated by Peter Weinberg of LinkedIn’s B2B Institute. How do you measure brand effectiveness? My best attempt at an answer: […]
Considerations on ESOV Efficiency and Brand’s sectors
We know about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and those that set SOV […]
SVOD kills the TV stars
With the new report “Mind the Gap” Ebiquity plc has refined 2019 UK figures about TV consumption and advertising effectiveness on video platforms. The new data suggests there will be […]
Measuring SOV on LinkedIn?
Interesting post on LinkedIn, questioning how to calculate SOV (Share of Voice) on LinkedIn. Answer from LinkedIn folks: Great question. The short answer is that today this is a custom […]
MarTech country landscapes
MartechTribe’s new country figures pretty well resonate with my personal experience – not data, but empirical observations based on my direct experience with clients and prospects in Europe in the […]
Increasingly an awareness platform: Amazon adverts is moving beyond search
Interesting post about Amazon.com as a top-of-the-funnel distribution channel; it could be the first platform offering brand building opportunities to brands with the advantage of real-time data. We’ve always considered […]