Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s […]

Teaching at the Master in Content Marketing, Data Analysis and Brand Journalism in Milan

I’ve just been confirmed as one of the teachers of the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master will stat at […]

My presentation – 4th Annual Content Strategy Summit

Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I […]