Introduction to Content Marketing: my lecture at LSBU

Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop […]

Content Marketing Techniques for Internal Comms: My Webinar At CMA’s Learning Series

“Every business has at least three target audiences: customers, prospects and employees.” Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially […]

Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s […]

Marketing & communications at the time of a crisis – my CMA webinar

Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are […]