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marketing across borders

marketing across borders

A Global Marketing Blog by @giusec

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Category Archives: M&A

Marketing lessons from one of the major M&As in the energy and tech sectors

Note – This post has been originally published on Brand Quarterly, Global Marketing Special Edition, Issue 16, July 2015. How do we measure the success of an acquisition? How do we […]

Posted bygiusecMarch 2, 2020March 2, 2020Posted inBranding, M&A, StrategyTags: Acquisitions, M&A, Mergers, Post-integrationLeave a comment on Marketing lessons from one of the major M&As in the energy and tech sectors

7 Global Marketing Best Practices in Post-Merger Integrations

There is considerable evidence that many M&As fail. Estimated failure rates goes usually from 60 to 80 per cent. Despite the increased attention on post-merger integration (PMI), dynamics of how […]

Posted bygiusecOctober 13, 2017February 8, 2020Posted inM&A, StrategyTags: Acquisitions, M&A, Mergers, Post-integrationLeave a comment on 7 Global Marketing Best Practices in Post-Merger Integrations

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