Note – This post has been originally published on Brand Quarterly, Global Marketing Special Edition, Issue 16, July 2015. How do we measure the success of an acquisition? How do we […]
Category Archives: M&A
7 Global Marketing Best Practices in Post-Merger Integrations
There is considerable evidence that many M&As fail. Estimated failure rates goes usually from 60 to 80 per cent. Despite the increased attention on post-merger integration (PMI), dynamics of how […]