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marketing across borders

marketing across borders

A Global Marketing Blog by @giusec

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Category Archives: Martech

2020 Marketing Technology Landscape

More than 8000 marketing software solutions. It’s the new marketing technology landscape. While my first tech nerd reaction to the new map was a ‘oh, wow!’ my second thought was […]

Posted bygiusecApril 23, 2020April 23, 2020Posted inMartech, Tech & TrendsTags: Marketing Technology Landscape, MarTech, Scott BrinkerLeave a comment on 2020 Marketing Technology Landscape

MarTech M&A Q1 2020

Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total […]

Posted bygiusecApril 1, 2020April 1, 2020Posted inMartech, News, Tech & TrendsTags: AdTech, M&A, MarTechLeave a comment on MarTech M&A Q1 2020

MarTech country landscapes

MartechTribe’s new country figures pretty well resonate with my personal experience – not data, but empirical observations based on my direct experience with clients and prospects in Europe in the […]

Posted bygiusecFebruary 16, 2020March 5, 2020Posted inData & Analytics, MartechTags: Europe, MarTechLeave a comment on MarTech country landscapes

Hubspot’s 2019 financials

Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at […]

Posted bygiusecFebruary 14, 2020February 14, 2020Posted inCompanies, Content Marketing, Martech, NewsLeave a comment on Hubspot’s 2019 financials

What marketers want from Martech vendors

A new report just released by Ascend2 shows Ease of Use, Integration, and Customisation (of technology) the top three requests marketers have today for martech vendors. Only 16% requesting AI, […]

Posted bygiusecFebruary 7, 2020February 7, 2020Posted inMartechTags: MarTechLeave a comment on What marketers want from Martech vendors

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