More than 8000 marketing software solutions. It’s the new marketing technology landscape. While my first tech nerd reaction to the new map was a ‘oh, wow!’ my second thought was […]
Category Archives: Martech
MarTech M&A Q1 2020
Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total […]
MarTech country landscapes
MartechTribe’s new country figures pretty well resonate with my personal experience – not data, but empirical observations based on my direct experience with clients and prospects in Europe in the […]
Hubspot’s 2019 financials
Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at […]
What marketers want from Martech vendors
A new report just released by Ascend2 shows Ease of Use, Integration, and Customisation (of technology) the top three requests marketers have today for martech vendors. Only 16% requesting AI, […]