Marketing & communications at the time of a crisis – my CMA webinar

Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are […]

Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough

We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and […]