I decided to report here, for my and your records, slices of the thread that has followed my post on LinkedIn about online media being overrated as a brand building […]
The “double jeopardy” principle for brands affirms that market penetration (or market share) and loyalty (or frequency to buy) are strongly related. Large brands have a double advantage: they enjoy […]
Found today a couple of interesting articles/reports about offline vs. online brand conversations and respective sentiment analysis. In most of the cases offline and online sentiments diverge; in some other […]
Interesting post on LinkedIn, questioning how to calculate SOV (Share of Voice) on LinkedIn. Answer from LinkedIn folks: Great question. The short answer is that today this is a custom […]
From the last Prof. Pauwels’ post.
If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or leadgen, as […]
Technology and consumer preferences are continuously evolving but we often forget that some core principles of visual perception and human psychology remain always the same. After all, humans are visual creatures: half of the […]