From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are […]
Again, interesting insights from Daniel Hochuli of LinkedIn. Many brands only do organic posting on their brand campaigns and save their paid budget for lead gen campaigns. Perhaps it should be flipped? […]
As Daniel Hochuli of LinkedIn points out, social media/digital channels are crucial for mental availability, but not necessarily for creating demand. His last post on LinkedIn is interesting and confirms […]
It looks like the attention given to online media as a brand building advertising channel is at least overrated. While online media – including social – might work well for […]
I’ve just created a new library where I’ve collected all resources about marketing and Coronavirus. Can be found here or under the Resource menu.