Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s […]

Teaching at the Master in Content Marketing, Data Analysis and Brand Journalism in Milan

I’ve just been confirmed as one of the teachers of the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master will stat at […]