How Editorial Boards empower Content Marketing Strategy

Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in […]

How to create B2B and B2C Personas and Map Content to the Buyer Journey

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is […]