My presentation – 4th Annual Content Strategy Summit

Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I […]

How a Common Content Strategy Unites Marketing’s Different Natures

I recently wrote about the two “natures of marketing”, brand awareness and short-term sales activation (or leadgen, as we B2B marketers are used to call it) and the role of content within the […]