Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s […]

Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s […]

How to create B2B and B2C Personas and Map Content to the Buyer Journey

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is […]

The Ultimate Guide to Global Content Marketing for Large Enterprises

I wrote this post less than one year ago. It was November 2016, exactly twelve months after launching a global content marketing program for the IT Business Unit of Schneider […]