How Content Marketing Can Transform All Departments Across the Enterprise

“Content is the most critical digital asset for every organization, embodying its knowledge and processes.” This quote is from Microsoft, but it might come from any large enterprise. Content is everywhere; it […]

How to find the Optimal Balance Between Central and Local Content Teams

This post has originally been published on NewsCred’s Insights content hub. This is my original version. It includes content and references that had to  be removed from the company’s blog.  One […]

How Editorial Boards empower Content Marketing Strategy

Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in […]

Before You “Go Global”: the Role of Pilot Programs in Global Content Marketing

I cannot remember a time in my life where I was not travelling. In a way, it has been a constant whether I was doing it for business or pleasure. Citing Imogen […]

The Ultimate Guide to Global Content Marketing for Large Enterprises

I wrote this post less than one year ago. It was November 2016, exactly twelve months after launching a global content marketing program for the IT Business Unit of Schneider […]