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A Global Marketing Blog by @giusec

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Tag Archives: Hypocrisy

Brand Purpose vs. Brand Hypocrisy: Samuel Scott’s talk

Cool virtual speech by Sam Scott, columnist of the Drum. The full script is here on his site. https://youtu.be/EAScjyBhwYs

Posted bygiusecApril 18, 2020April 18, 2020Posted inBrandingTags: Amazon, Brand Purpose, Gillette, Google, Hypocrisy, Starbucks, State StreetLeave a comment on Brand Purpose vs. Brand Hypocrisy: Samuel Scott’s talk

Hypocrisy and Brand Purpose, update

Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the […]

Posted bygiusecSeptember 11, 2019February 6, 2020Posted inBranding, StrategyTags: Brand Purpose, Branding, Cadbury, Google, Hypocrisy, StarbucksLeave a comment on Hypocrisy and Brand Purpose, update

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