How Editorial Boards empower Content Marketing Strategy

Editorial boards are an old tradition at media and newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in […]

Content Marketing Strategy: a Guide in 10 Easy Steps (the updated version)

This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (Amsterdam, May 2016). Then updated with new concepts, samples and links to reflects the […]