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marketing across borders

marketing across borders

A Global Marketing Blog by @giusec

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Tag Archives: Long-termism

Long, Short & Wrong

Fantastic article by Tom Roach, Exec Strategy Director at A&E DDB. Tom clarifies with evidence and examples that it’s not just short-termism to be wrong and rightly getting a lot […]

Posted bygiusecJuly 18, 2020July 18, 2020Posted inBranding, StrategyTags: Brand Awareness, Les Binet, Long-term, Long-termism, Sales Activation, Short-term, Short-termismLeave a comment on Long, Short & Wrong

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