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A Global Marketing Blog by @giusec

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Tag Archives: Romaniuk

Distinctive Brand Assets and Category Entry Points (CEPs)

The following post is nothing more than a collection of notes from my reading of Building Distinctive Brand Assets, by Jenni Romaniuk. It has helped me (and it might help […]

Posted bygiusecFebruary 24, 2020February 24, 2020Posted inBranding, StrategyTags: Category Entry Points, Distinctive Brand Assets, Romaniuk, SharpLeave a comment on Distinctive Brand Assets and Category Entry Points (CEPs)

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