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marketing across borders

marketing across borders

A Global Marketing Blog by @giusec

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Tag Archives: Share of Search

Share of Search is now gaining attention

Share of Search (SoS) is finally gaining attention as a significant (and inexpensive) metric for brand awareness and for forecasting future market share movements, and this is the reason why […]

Posted bygiusecOctober 14, 2020November 28, 2020Posted inAdvertising, Branding, Data & Analytics, SEOTags: Brand Metrics, Metrics, Share of Search, SoS, SOV1 Comment on Share of Search is now gaining attention

Brand’s Share of Search

Tom Roach’s articles mentioned on my previous post brings another interesting topic – in addition to the need of balancing short-term and long-term approaches. The topic is Share of Search. […]

Posted bygiusecJuly 18, 2020July 18, 2020Posted inBranding, Data & AnalyticsTags: Google, Share of SearchLeave a comment on Brand’s Share of Search

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