Trying the impossible task to collect and list articles, posts, podcasts, content published in the last few years – the ones published outside this blog. This is an endless work in progress.

On LinkedIn

On Contently’s Content Strategist blog

B2B_content_journey
  • How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x. Link.
  • How a common Content Strategy unites different marketing’s natures. Link.

On NewsCred’s Insights blog

Other Publications

  • Mentioned as one of the “Top 25 Masters of Multichannel at CMWorld 2017”. Marketing’s best minds tackle intelligent, omni-channel content for the enterprise. Via SimpleATeam. Here.
  • How to Create Personas and Map Content to the Buyer Journey, Twitter Business’s blog. Here.
  • Wholesale E-commerce Websites: Myths and Musts from 50 Merchants, Marketers & Influencers in Online B2B (via Shopify Plus)
  • LinkedIn’s Sophisticated Marketer’s Podcast: Global B2B Content Marketing with Giuseppe Caltabiano
  • Why Blogs are still at the core of your Content Marketing strategy (Global Business Intelligence)
  • Frost & Sullivan Digital Marketing – key findings from B2B marketers. Link is here.

Other articles (in Dutch)

M&As / Marketing for post-merger integrations

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