/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s
Welcome to marketing aX borders, a destination for global marketers and strategists. You can start from the blog, the resources, or the events page.
related words
Marketing
Branding
Behavioural design
Strategy
Social Media
Martech & SaaS
Content & Digital
Storytelling & Narrative
Data & Analytics
last article
- Branding and Activation: a two-speed marketing modelFull presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Short description below. In a bit more than 3 hrs I will live stream to discuss how to build a brand (online). It’s still a controversial topic and many marketing… Continue reading Branding and Activation: a two-speed marketing model
other articles:
- Branding and Activation: a two-speed marketing model
- Strategic storytelling. Where business and stories meet. III/V.
- Strategic storytelling. Where business and stories meet. II/V.
- Strategic storytelling. Where business and stories meet. I/V.
- A new company site
- After Patagonia
- Twenty Twenty-One is here (nope, not the year)
- LinkedIn is not different from other social platforms
- Creative Experiences and the Netflix Model
history
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.