Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here is my take. First, probably incorrect to talk about a single content tech space/category. Content suffered different waves of fragmentation and consolidation in the last… Continue reading Content Marketing: market consolidation
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.