/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s
Welcome to marketing aX (across) borders, a destination for global marketers and strategists. The site is ad-free; I don’t track or collect any data. You can start from the blog, the resources, or the events page.
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last article
- Branding in the Age of AI (in Five Acts)I started writing about AI and its effects on branding and storytelling to prepare myself for the time when I will be on stage at #DMWF London 2026 and then I thought: let’s put it all in writing, on my blog. For reference, I have been using Claude for this process. Collecting opinions, pulling together… Continue reading Branding in the Age of AI (in Five Acts)
other articles:
- Branding in the Age of AI (in Five Acts)
- A PR tale
- Two industries. One reputation.
- Data Centre Industry: 2025 in Review, Looking Ahead to 2026
- AVK’s brand journey and what comes next
- Shortlisted Among Global Brands: The Story Behind AVK’s Rebrand
- (Late) 2025 B2B Content Forces.
- Kantar 2025 Marketing Predictions. Plus: Insights & Relevance for Data Centre Marketers
- Some personal news
history
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.