marketing aX borders

/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s

Welcome to marketing aX borders, a destination for global marketers and strategists. You can start from the blog, the resources, or the events page.

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last article

• Content Marketing: market consolidationMay 31, 2022
  Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here is my take. First, probably incorrect to talk about a single content tech space/category. Content suffered different waves of fragmentation and consolidation in the last… Continue reading Content Marketing: market consolidation

other articles:

• Content Marketing: market consolidationMay 31, 2022
• MotMMarch 24, 2022
• Back to schoolMarch 8, 2022
• Which side are you on?March 2, 2022
• New speaking engagementsJune 24, 2021
• Teaching Content Strategy & Business Storytelling at 24Ore Business School in MilanJune 19, 2021
• Strategic storytelling. Where business and stories meet. IV/VApril 18, 2021
• Branding and Activation: a two-speed marketing modelMarch 25, 2021
• Strategic storytelling. Where business and stories meet. III/V.March 13, 2021

history

Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.