/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s
Welcome to marketing aX borders, a destination for global marketers and strategists. You can start from the blog, the resources, or the events page.
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Marketing
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Behavioural design
Strategy
Social Media
Martech & SaaS
Content & Digital
Storytelling & Narrative
Data & Analytics
last article
- (Content) Marketing in a Time of RecessionNote – I wrote this short piece for Hubspot’s 2023 State of Marketing Report, published in June 2023. As I write this, it looks increasingly certain that the unprecedented energy costs, the surging inflation, a war in Europe, and a second brutal wave of layoffs, could bring the world to a recession in 2023 and … Read more
other articles:
- (Content) Marketing in a Time of Recession
- Marketers as Activists. A love letter to those who make marketing a force for good
- Brands sell diversity, but don’t practice it
- AI Efficiency, Human Creativity: How Can AI Help Us Write Better Content?
- Content Marketing: market consolidation
- MotM
- Back to school
- Which side are you on?
- New speaking engagements
history
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.