/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s
Welcome to marketing aX borders, a destination for global marketers and strategists. You can start from the blog, the resources, or the events page.
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last article
- Strategic storytelling. Where business and stories meet. IV/VFirst episode (Intro to Storytelling) is here.Second episode (Campbell, Vogler and the classic Hero Journey) is here.Third episode (Strategic storytelling – where business and stories meet) is here. Combining all models It’s time to present a framework to simplify the creation of your company’s strategic narrative. Of course you can use one of the models… Continue reading Strategic storytelling. Where business and stories meet. IV/V
other articles:
- Strategic storytelling. Where business and stories meet. IV/V
- Branding and Activation: a two-speed marketing model
- Strategic storytelling. Where business and stories meet. III/V.
- Strategic storytelling. Where business and stories meet. II/V.
- Strategic storytelling. Where business and stories meet. I/V.
- A new company site
- After Patagonia
- Twenty Twenty-One is here (nope, not the year)
- LinkedIn is not different from other social platforms
history
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.