/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s
Welcome to marketing aX borders, a destination for global marketers and strategists. You can start from the blog, the resources, or the events page.
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last article
- Content Marketing: market consolidationPublished on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here is my take. First, probably incorrect to talk about a single content tech space/category. Content suffered different waves of fragmentation and consolidation in the last… Continue reading Content Marketing: market consolidation
other articles:
- Content Marketing: market consolidation
- MotM
- Back to school
- Which side are you on?
- New speaking engagements
- Teaching Content Strategy & Business Storytelling at 24Ore Business School in Milan
- Strategic storytelling. Where business and stories meet. IV/V
- Branding and Activation: a two-speed marketing model
- Strategic storytelling. Where business and stories meet. III/V.
history
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.