/ˈmɑː(r)kɪtɪŋ /əˈkrɒs /ˈbɔː(r)də(r)s
Welcome to marketing aX borders, a destination for global marketers and strategists. You can start from the blog, the resources, or the events page.
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Marketing
Branding
Behavioural design
Strategy
Social Media
Martech & SaaS
Content & Digital
Storytelling & Narrative
Data & Analytics
last article
- MotMIn the past few years I’ve been assigned a few awards, all in the marketing category, which is what anyone should expect from me, considering what I do (exactly that – marketing, branding, content stuff). Onalytica, Traackr, Market Recruitment, all those fall under the category of professional achievements. This year something different happened. WinTrade Global,… Continue reading MotM
other articles:
- MotM
- Back to school
- Which side are you on?
- New speaking engagements
- Teaching Content Strategy & Business Storytelling at 24Ore Business School in Milan
- Strategic storytelling. Where business and stories meet. IV/V
- Branding and Activation: a two-speed marketing model
- Strategic storytelling. Where business and stories meet. III/V.
- Strategic storytelling. Where business and stories meet. II/V.
history
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.