First episode (Intro to Storytelling) is here.Second episode (Campbell, Vogler and the classic Hero Journey) is here.Third episode (Strategic storytelling – where business and stories meet) is here. Combining all models It’s time to present a framework to simplify the creation of your company’s strategic narrative. Of course you can use one of the models… Continue reading Strategic storytelling. Where business and stories meet.
Launched in January 2020 with the goal of collecting – under the same roof – my posts and articles published across the net, marketing aX borders expands the focus of its twin site dedicated to Content Marketing.