After Patagonia

Published

I’m usually among those marketers saying that brand love is a myth. But I have to confess that I felt in Love with Patagonia many years ago. We even visited the original garage-shop in Ventura, CA, two summers ago. And here is the next step for Rose Marcario, former Patagonia’s CEO who has now joined the boards of two private companies: Meati, which makes plant-based meat, and Rivian, which makes electric cars (if you are a fan of McGregor’s bike rides series, you will be familiar with the latter brand).

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