What is Storytelling May, 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in……
Strategy Models for Marketers (and Content Marketers)
When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……
Branding and Activation: a two-speed marketing model
Full presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Brand Building and Activation: Why……
Strategic storytelling. Where business and stories meet. III/V.
First episode is here. Second episode is here. Strategic storytelling. Where business and stories meet. Ben Horowitz is a startup founder, and VC expert. He has invested in the next……
Strategic storytelling. Where business and stories meet. II/V.
Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……
A new company site
Not so many folks outside the marketing space know what it really takes to redesign, integrate, re-platform, and completely rewrite a company website. We started the project nearly 9 months……
After Patagonia
I’m usually among those marketers saying that brand love is a myth. But I have to confess that I felt in Love with Patagonia many years ago. We even visited……
Twenty Twenty-One is here (nope, not the year)
The new 2021 theme is here, coming with WP’s new version 5.61. Can be found here (WP official page). A live demo is here. mXb blog still uses Twenty-Nineteen, but……