Strategy Models for Marketers (and Content Marketers)

When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……

Teaching Content Strategy & Business Storytelling at 24Ore Business School in Milan

I’ve just been confirmed as one of the instructors of the Master in Comunicazione Strategica at 24Ore Business School in Milan. The Master will start at the end of October; language will be……

Branding and Activation: a two-speed marketing model

Full presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Brand Building and Activation: Why……

Strategic storytelling. Where business and stories meet. III/V.

First episode is here. Second episode is here. Strategic storytelling. Where business and stories meet. Ben Horowitz is a startup founder, and VC expert. He has invested in the next……

Strategic storytelling. Where business and stories meet. II/V.

Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……

Strategic storytelling. Where business and stories meet. I/V.

This is the First episode (Intro to Storytelling).Second episode (Campbell, Vogler and the classic Hero Journey) is here.Third episode (Strategic storytelling – where business and stories meet) is here.Fourth episode……