A Comparative Analysis of Kantar’s “Blueprint for Brand Growth” and Byron Sharp’s “How Brands Grow”

Introduction Note: I used the analytic capabilities of two AI tools (ChatGPT 4, Perplexity.Ai) to support my comparison. Brand growth remains a pivotal objective and concern for marketers and CMOs.……

Generative Engine Optimization (GEO): how to gain visibility in AI Search

Last week I wrote about AI and Search. I didn’t know a term had emerged in the meanwhile: Generative Engine Optimization (GEO).  In a recent collaborative study by Princeton University,……

Reddit’s Rise: Navigating the Shifting Landscape of Experiential Content

When I analyse my iPhone Screen Time feature it’s evident that Reddit is among the top platforms I spend time with, closely following LinkedIn (keeping that professional game strong) and……