If brands cannot add something positive to the current situation, they should shut up and leave the job to those who can. The debate is on.
Blog
Strategic storytelling. Where business and stories meet. IV/V
First episode (Intro to Storytelling) is here.Second episode (Campbell, Vogler and the classic Hero Journey) is here.Third episode (Strategic storytelling – where business and stories meet) is here. Combining all……
Strategy Models for Marketers (and Content Marketers)
When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……
Brands sell diversity, but don’t practice it
A principle isn’t a principle until it costs you something. William Bernbach It was March, 2017. On the eve of International Women’s Day, State Street Global Advisors, which manages some……
AI Efficiency, Human Creativity: How Can AI Help Us Write Better Content?
As I write this, I am using AI. Actually I am writing the full post, without any AI support, but I have used AI-assisted tools to select the topic, get……
Content Marketing: market consolidation
Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……
MotM
In the past few years I’ve been assigned a few awards, all in the marketing category, which is what anyone should expect from me, considering what I do (exactly that……
Back to school
After nearly two years of zoom, gmeet and team, last week I was back teaching, in presence, in Milan. It was so energising! On Saturday, I completed the storytelling, business……
New speaking engagements
Coming Soon! Jam Session with Nandini Jammi, founder of Check my Ads, 7 July 2021WinTrade Global Virtual Summit, “Storytelling for Brand Building in Business” Masterclass, 14-15 July 2021Workshop, How to……