Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……
Strategic storytelling. How to write a business narrative for your product or brand. Part I/V.
What is Storytelling May, 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in……
Creative Experiences and the Netflix Model
From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are……
Strategy Models for Marketers (and Content Marketers)
When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……
A new company site
Not so many folks outside the marketing space know what it really takes to redesign, integrate, re-platform, and completely rewrite a company website. We started the project nearly 9 months……
After Patagonia
I’m usually among those marketers saying that brand love is a myth. But I have to confess that I felt in Love with Patagonia many years ago. We even visited……
Twenty Twenty-One is here (nope, not the year)
The new 2021 theme is here, coming with WP’s new version 5.61. Can be found here (WP official page). A live demo is here. mXb blog still uses Twenty-Nineteen, but……
LinkedIn is not different from other social platforms
LinkedIn is not different from Facebook or Twitter – free speech on private platforms unfortunately is a myth. A few cases, from this week’s LinkedIn’s chronicles. Nandini Jammi has been……