Generative Engine Optimization (GEO): how to gain visibility in AI Search

Last week I wrote about AI and Search. I didn’t know a term had emerged in the meanwhile: Generative Engine Optimization (GEO).  In a recent collaborative study by Princeton University,……

Reddit’s Rise: Navigating the Shifting Landscape of Experiential Content

When I analyse my iPhone Screen Time feature it’s evident that Reddit is among the top platforms I spend time with, closely following LinkedIn (keeping that professional game strong) and……

Navigating the New Content Landscape: Trends and Possibilities for 2024.

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and……