Marketers as Activists. A love letter to those who make marketing a force for good

For the first time I came to understand that something valuable can be best understood not by its presence, but by its absence. Kris Tompkins, President and co-founder of Tompkins……

Strategy Models for Marketers (and Content Marketers)

When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……

Content Marketing: market consolidation

Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……

MotM

In the past few years I’ve been assigned a few awards, all in the marketing category, which is what anyone should expect from me, considering what I do (exactly that……