Strategy Models for Marketers (and Content Marketers)

When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……

Branding and Activation: a two-speed marketing model

Full presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Brand Building and Activation: Why……

Strategic storytelling. Where business and stories meet. III/V.

First episode is here. Second episode is here. Strategic storytelling. Where business and stories meet. Ben Horowitz is a startup founder, and VC expert. He has invested in the next……

Strategic storytelling. Where business and stories meet. II/V.

Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……

Strategic storytelling. Where business and stories meet. I/V.

What is Storytelling May, 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in……