Strategy Models for Marketers (and Content Marketers)

When requested to design a marketing strategy to overcome a specific problem, we (marketers) often confuse goals with strategy. We start with goals, and we stop with goals – without……

Content Marketing: market consolidation

Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……

MotM

In the past few years I’ve been assigned a few awards, all in the marketing category, which is what anyone should expect from me, considering what I do (exactly that……

Teaching Content Strategy & Business Storytelling at 24Ore Business School in Milan

I’ve just been confirmed as one of the instructors of the Master in Comunicazione Strategica at 24Ore Business School in Milan. The Master will start at the end of October; language will be……