I started writing about AI and its effects on branding and storytelling to prepare myself for the time when I will be on stage at #DMWF London 2026 and then……
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A PR tale
The largest PR campaign I’ve ever run. There’s something a bit embarrassing I have to admit before I get into this. For years, I’ve been that person in the room……
Two industries. One reputation.
Working for a company that provides energy solutions for data centres, I witness daily the efforts across our industry, specifically our company, our customers, our suppliers, to push the boundaries……
Data Centre Industry: 2025 in Review, Looking Ahead to 2026
Based on insights and data presented during AVK’s annual Press & Analyst event, “The Shape of Energy to Come,” London, December 2025. A year shaped by pause, pressure, and perspective.……
AVK’s brand journey and what comes next
Note for the marketers who may not be familiar with AVK and the world of data centres: AVK delivers energy solutions for data centres and other leading organisations (e.g. finance).……
Shortlisted Among Global Brands: The Story Behind AVK’s Rebrand
Update: We won the Bronze award! Details and photos are here. The official Transformation Award post is here.Some brand transformations make an impact. Others get recognised. AVK’s rebrand has done……