Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough

We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……

How Content Experience Will Evolve After Coronavirus

Coronavirus by DAQ

Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……

Increasingly an awareness platform: Amazon adverts is moving beyond search

Interesting post about Amazon.com as a top-of-the-funnel distribution channel; it could be the first platform offering brand building opportunities to brands with the advantage of real-time data. We’ve always considered……