A Comparative Analysis of Kantar’s “Blueprint for Brand Growth” and Byron Sharp’s “How Brands Grow”

Introduction Note: I used the analytic capabilities of two AI tools (ChatGPT 4, Perplexity.Ai) to support my comparison. Brand growth remains a pivotal objective and concern for marketers and CMOs.……

Navigating the New Content Landscape: Trends and Possibilities for 2024.

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and……