Reddit’s Rise: Navigating the Shifting Landscape of Experiential Content

When I analyse my iPhone Screen Time feature it’s evident that Reddit is among the top platforms I spend time with, closely following LinkedIn (keeping that professional game strong) and……

Content Marketing: market consolidation

Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……

A personal list: companies that treat employees or customers like shit during Coronavirus pandemic

This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content……

[Updated] How Travel Companies Improperly Use Cialdini’s Scarcity Principle of Persuasion

I’ve been writing about psychology as a way to better understand our audience’s behaviour; which is key, if you start designing a marketing/content marketing strategy (if you have missed that, have……