Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……
Category: Companies
A new company site
Not so many folks outside the marketing space know what it really takes to redesign, integrate, re-platform, and completely rewrite a company website. We started the project nearly 9 months……
After Patagonia
I’m usually among those marketers saying that brand love is a myth. But I have to confess that I felt in Love with Patagonia many years ago. We even visited……
A personal list: companies that treat employees or customers like shit during Coronavirus pandemic
This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content……
[Updated] How Travel Companies Improperly Use Cialdini’s Scarcity Principle of Persuasion
I’ve been writing about psychology as a way to better understand our audience’s behaviour; which is key, if you start designing a marketing/content marketing strategy (if you have missed that, have……
Hubspot’s 2019 financials
Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at……
Rose Marcario’s interview at Stanford
Great interview with Patagonia’s CEO, Rose Marcario, at Stanford business school. Loved the comments about the rich tech guys. Among others. Think about how much money rich tech guys have.……