Strategic storytelling. Where business and stories meet. III/V.

First episode is here. Second episode is here. Strategic storytelling. Where business and stories meet. Ben Horowitz is a startup founder, and VC expert. He has invested in the next……

Strategic storytelling. Where business and stories meet. II/V.

Campbell, Vogler and the classic Hero Journey First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, unpacks……

Introduction to Content Marketing: my lecture at LSBU

Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……

Content Marketing Techniques for Internal Comms: My Webinar At CMA’s Learning Series

“Every business has at least three target audiences: customers, prospects and employees.” Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially……

Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)

Understanding the Buyer Journey

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……