Generative Engine Optimization (GEO): how to gain visibility in AI Search

Last week I wrote about AI and Search. I didn’t know a term had emerged in the meanwhile: Generative Engine Optimization (GEO).  In a recent collaborative study by Princeton University,……

Navigating the New Content Landscape: Trends and Possibilities for 2024.

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and……

Maximising brand impact: a unified approach to elevate SEO and branding strategies

Here is the recorded video from my latest webinar with SE Ranking, where I discussed into the role of SEO in boosting brand awareness, including the connection between search, mental……

Content Marketing: market consolidation

Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……