The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……
Category: Content Marketing
Master in Content Marketing, Data Analysis and Brand Journalism
Few weeks ago I wrote about my future involvement as an instructor with the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master……
How Content Experience Will Evolve After Coronavirus
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……
Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……
Introduction to Content Marketing: my presentation at LSBU
Here is the deck I’ve presented earlier today as a guest lecturer at the London South Bank University. It’s in pdf format (videos have been replaced by static slides). If……
Hubspot’s 2019 financials
Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at……
My presentation – 4th Annual Content Strategy Summit
Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I……