Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……
Category: Content Marketing
Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……
Introduction to Content Marketing: my presentation at LSBU
Here is the deck I’ve presented earlier today as a guest lecturer at the London South Bank University. It’s in pdf format (videos have been replaced by static slides). If……
Hubspot’s 2019 financials
Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at……
My presentation – 4th Annual Content Strategy Summit
Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I……
Next week in Vienna
The 4th Annual Content Strategy Summit (Vonlanthen Group) is only few days away. This year my speech will focus on Marketing Strategy and Effectiveness – and how a solid Content……
Tomorrow’s buyers: the biggest growth opportunity in B2B
A great article from Peter Weinberg and Jon Lombardo who well summarise B2B’s unexplored growth opportunities. I suggest all B2B marketers to have a look. Actually, there’s only one point……