I wrote this post less than one year ago. It was November 2016, exactly twelve months after launching a global content marketing program for the IT Business Unit of Schneider……
Category: Content Marketing
Content Marketing, Big Rocks & the “Thanksgiving analogy”
Note – header image is from Jason Miller blog/book “Welcome to the Funnel”. Fall is coming. Thanksgiving is approaching and marketers on the other side of the Atlantic (my side……
Why Content Marketing is NOT a Campaign
If you are a content marketer you must be familiar with the following statement: “Content Marketing is a long-time commitment, not a campaign” The quote comes from Joe Pulizzi and……
Content Marketing Strategy: a Guide in 10 Easy Steps (the updated version)
This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (Amsterdam, May 2016). Then updated with new concepts, samples and links to reflects the……
How to integrate Public Relations into your B2B Content Strategy
As a marketer with an engineering and analytic background I have always been very critic about the capability of the Public Relation function to provide proper support to business operations……
Big Rock content in a nutshell
It happens, more and more. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is……