This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (Amsterdam, May 2016). Then updated with new concepts, samples and links to reflects the……
Category: Content Marketing
How to integrate Public Relations into your B2B Content Strategy
As a marketer with an engineering and analytic background I have always been very critic about the capability of the Public Relation function to provide proper support to business operations……
Big Rock content in a nutshell
It happens, more and more. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is……