From the December issue of Rock Magazine. The role of creativity in marketing There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are……
Category: Creativity & Design
The Case for Creativity
From the December issue of Rock Content Magazine. “Creativity is extremely difficult to define,” said David Lubars, Chairman and Chief Creative Officer at BBDO, an award winning advertising agency, “but……
Where Creativity, Data and Performance Meet
“Creativity is whatever isn’t something else.” Peter Shillingsburg There is no doubt about the contribution of creativity to marketing effectiveness. Brand size and creativity are in fact two of the most……
Service design at the time of a pandemic
Service design, according to the Nielsen Norman Group, is the act of “designing, aligning, and optimizing an organization’s operations to support customer journeys”. All parts of a service need to be……
How Visual Design Can Improve Content Marketing
Technology and consumer preferences are continuously evolving but we often forget that some core principles of visual perception and human psychology remain always the same. After all, humans are visual creatures: half of the……
The psychology behind content: how to trigger your users’ behaviour
Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also,……