After nearly two years of zoom, gmeet and team, last week I was back teaching, in presence, in Milan. It was so energising! On Saturday, I completed the storytelling, business……
Category: Education & Events
New speaking engagements
Coming Soon! Jam Session with Nandini Jammi, founder of Check my Ads, 7 July 2021WinTrade Global Virtual Summit, “Storytelling for Brand Building in Business” Masterclass, 14-15 July 2021Workshop, How to……
Teaching Content Strategy & Business Storytelling at 24Ore Business School in Milan
I’ve just been confirmed as one of the instructors of the Master in Comunicazione Strategica at 24Ore Business School in Milan. The Master will start at the end of October; language will be……
Branding and Activation: a two-speed marketing model
Full presentation deck from my yesterday’s live show on YouTube. The deck can be downloaded here. Probably the best branding summary I’ve created so far. Brand Building and Activation: Why……
Introduction to Content Marketing: my lecture at LSBU
Here is the deck I’ve virtually presented earlier today at the London South Bank University. It’s in pdf format (videos have been removed). If you have any questions, just drop……
Content Marketing Techniques for Internal Comms: My Webinar At CMA’s Learning Series
“Every business has at least three target audiences: customers, prospects and employees.” Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially……
Introduction To The Buyer’s Journey: My Webinar At 24Ore Business School (Italian language)
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……