Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
Category: Education & Events
My next webinar: “Marketing & communications at the time of a crisis”
My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”)……
Master in Content Marketing, Data Analysis and Brand Journalism
Few weeks ago I wrote about my future involvement as an instructor with the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master……
Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……
Teaching at the Master in Content Marketing, Data Analysis and Brand Journalism in Milan
I’ve just been confirmed as one of the teachers of the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master will stat at……
Introduction to Content Marketing: my presentation at LSBU
Here is the deck I’ve presented earlier today as a guest lecturer at the London South Bank University. It’s in pdf format (videos have been replaced by static slides). If……
My presentation – 4th Annual Content Strategy Summit
Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I……