Few weeks ago I wrote about my future involvement as an instructor with the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master……
Category: Education & Events
Introduction To The Buyer Journey: My Webinar At CMA’s Learning Series
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s……
Teaching at the Master in Content Marketing, Data Analysis and Brand Journalism in Milan
I’ve just been confirmed as one of the teachers of the Master in Content Marketing, Data Analysis and Brand Journalism at 24Ore Business School in Milan. The Master will stat at……
Introduction to Content Marketing: my presentation at LSBU
Here is the deck I’ve presented earlier today as a guest lecturer at the London South Bank University. It’s in pdf format (videos have been replaced by static slides). If……
My presentation – 4th Annual Content Strategy Summit
Here is the deck I’ve presented earlier today at the 4th Annual Content Strategy Summit in Vienna. It’s in pdf format. The deck is an evolution of the article I……
Next week in Vienna
The 4th Annual Content Strategy Summit (Vonlanthen Group) is only few days away. This year my speech will focus on Marketing Strategy and Effectiveness – and how a solid Content……
Lecturing at LBSU
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