More than 8000 marketing software solutions. It’s the new marketing technology landscape. While my first tech nerd reaction to the new map was a ‘oh, wow!’ my second thought was……
Category: Martech
MarTech M&A Q1 2020
Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total……
MarTech country landscapes
MartechTribe’s new country figures pretty well resonate with my personal experience – not data, but empirical observations based on my direct experience with clients and prospects in Europe in the……
Hubspot’s 2019 financials
Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at……
What marketers want from Martech vendors
A new report just released by Ascend2 shows Ease of Use, Integration, and Customisation (of technology) the top three requests marketers have today for martech vendors. Only 16% requesting AI,……