Generative Engine Optimization (GEO): how to gain visibility in AI Search

Last week I wrote about AI and Search. I didn’t know a term had emerged in the meanwhile: Generative Engine Optimization (GEO).  In a recent collaborative study by Princeton University,……

Content Marketing: market consolidation

Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……