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A global marketing blog by @giusec

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Category: Martech

2020 Marketing Technology Landscape

MarTech Landscape

More than 8000 marketing software solutions. It’s the new marketing technology landscape. While my first tech nerd reaction to the new map was a ‘oh, wow!’ my second thought was……

Continue reading 2020 Marketing Technology Landscape
Published April 23, 2020
Categorized as Martech, Tech & TrendsTagged Marketing Technology Landscape, MarTech, Scott Brinker

MarTech M&A Q1 2020

Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total……

Continue reading MarTech M&A Q1 2020
Published April 1, 2020
Categorized as Martech, News, Tech & TrendsTagged AdTech, M&A, MarTech

MarTech country landscapes

MartechTribe’s new country figures pretty well resonate with my personal experience – not data, but empirical observations based on my direct experience with clients and prospects in Europe in the……

Continue reading MarTech country landscapes
Published February 16, 2020
Categorized as Data & Analytics, MartechTagged Europe, MarTech

Hubspot’s 2019 financials

Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at……

Continue reading Hubspot’s 2019 financials
Published February 14, 2020
Categorized as Companies, Content Marketing, Martech, News

What marketers want from Martech vendors

A new report just released by Ascend2 shows Ease of Use, Integration, and Customisation (of technology) the top three requests marketers have today for martech vendors. Only 16% requesting AI,……

Continue reading What marketers want from Martech vendors
Published February 7, 2020
Categorized as MartechTagged MarTech

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