Note – I wrote this short piece for Hubspot’s 2023 State of Marketing Report, published in June 2023. As I write this, it looks increasingly certain that the unprecedented energy……
Category: News
Marketers as Activists. A love letter to those who make marketing a force for good
For the first time I came to understand that something valuable can be best understood not by its presence, but by its absence. Kris Tompkins, President and co-founder of Tompkins……
Content Marketing: market consolidation
Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……
LinkedIn is not different from other social platforms
LinkedIn is not different from Facebook or Twitter – free speech on private platforms unfortunately is a myth. A few cases, from this week’s LinkedIn’s chronicles. Nandini Jammi has been……
Marketing in the age of Covid – Webinar recording
https://youtu.be/D8wNIP6Ab_I
Marketing in a time of a crisis – getting ready for the rebound.
Among the many changes driven by Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies; it looks increasingly certain that it could bring a recession in 2020-2021 after……
Marketing & communications at the time of a crisis – my CMA webinar
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……