Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……
Category: News
LinkedIn is not different from other social platforms
LinkedIn is not different from Facebook or Twitter – free speech on private platforms unfortunately is a myth. A few cases, from this week’s LinkedIn’s chronicles. Nandini Jammi has been……
Marketing in the age of Covid – Webinar recording
https://youtu.be/D8wNIP6Ab_I
Marketing in a time of a crisis – getting ready for the rebound.
Among the many changes driven by Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies; it looks increasingly certain that it could bring a recession in 2020-2021 after……
Marketing & communications at the time of a crisis – my CMA webinar
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
My next webinar: “Marketing & communications at the time of a crisis”
My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”)……
Service design at the time of a pandemic
Service design, according to the Nielsen Norman Group, is the act of “designing, aligning, and optimizing an organization’s operations to support customer journeys”. All parts of a service need to be……