Marketers as Activists. A love letter to those who make marketing a force for good

For the first time I came to understand that something valuable can be best understood not by its presence, but by its absence. Kris Tompkins, President and co-founder of Tompkins……

Content Marketing: market consolidation

Published on LinkedIn (xx April 2022) This morning Rock Content announced the acquisition of WriterAccess, in a content marketing consolidation move. But what does exactly mean? And where is the market going? Here……

Marketing & communications at the time of a crisis – my CMA webinar

Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……