https://youtu.be/D8wNIP6Ab_I
Category: Coronavirus
Marketing in a time of a crisis – getting ready for the rebound.
Among the many changes driven by Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies; it looks increasingly certain that it could bring a recession in 2020-2021 after……
Marketing & communications at the time of a crisis – my CMA webinar
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are……
My next webinar: “Marketing & communications at the time of a crisis”
My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”)……
Service design at the time of a pandemic
Service design, according to the Nielsen Norman Group, is the act of “designing, aligning, and optimizing an organization’s operations to support customer journeys”. All parts of a service need to be……
Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough
We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……
Strategic Narrative & The Covid-19 Crisis
Love this short LinkedIn post from Andy Raskin, which I entirely report here below. The crisis is helping me understand what “strategic narrative” is. I guess because I write about……