My next webinar with CMA Learning (“Marketing & communications at the time of a crisis; how to pivot your marketing during the crisis, and how to return to normal after.”)……
Category: News
Service design at the time of a pandemic
Service design, according to the Nielsen Norman Group, is the act of “designing, aligning, and optimizing an organization’s operations to support customer journeys”. All parts of a service need to be……
Why focusing on ESOV and increasing marketing investments during a recession is critical – but it might not be enough
We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……
Strategic Narrative & The Covid-19 Crisis
Love this short LinkedIn post from Andy Raskin, which I entirely report here below. The crisis is helping me understand what “strategic narrative” is. I guess because I write about……
MarTech M&A Q1 2020
Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total……
A personal list: companies that treat employees or customers like shit during Coronavirus pandemic
This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content……
How Content Experience Will Evolve After Coronavirus
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……