We have discussed a few times about ESOV (Excess Share of Voice): brands that set their SOV (Share of Voice) above their SOM (Share of Market) tend to grow, and……
Category: News
Strategic Narrative & The Covid-19 Crisis
Love this short LinkedIn post from Andy Raskin, which I entirely report here below. The crisis is helping me understand what “strategic narrative” is. I guess because I write about……
MarTech M&A Q1 2020
Q1 2020 M&A Quarterly Report for MarTech, AdTech and Digital Content from LUMA Partners. Summary: Q1 2020 was the slowest quarter for M&A since LUMA started this report, with total……
A personal list: companies that treat employees or customers like shit during Coronavirus pandemic
This list doesn’t pretend to be comprehensive (sigh) and has no other objective of being just a very personal collection – and a subset of my longer article about Content……
How Content Experience Will Evolve After Coronavirus
Coronavirus will increase the need for digital content experiences ; but marketers should act responsibly and go long-term. One year ago, it was early spring 2019, I was invited to……
Coronavirus: here is what I’ll do.
The Italian lockdown, while understandably is the best measure the country could have taken to slow down the virus outbreak, has left me overwhelmed with emotions. Because Italy is my……
[Updated] Marketing in the time of Coronavirus
In a fast-moving global crisis such as the current coronavirus pandemic, brands have an important role to play. This is probably not the best list if you need a break……