A collection of logos at the time of Coronavirus, by Jure Tovrljan. Stay home, and be safe. by Jure Tovrljan
Category: News
SEO at the time of Coronavirus
Great article by Gianluca Fiorelli, this morning. Now, considering that Italy is just a couple of weeks ahead of other European countries in term of the Covid-19 crisis, I think……
[Updated] How Travel Companies Improperly Use Cialdini’s Scarcity Principle of Persuasion
I’ve been writing about psychology as a way to better understand our audience’s behaviour; which is key, if you start designing a marketing/content marketing strategy (if you have missed that, have……
SVOD kills the TV stars
With the new report “Mind the Gap” Ebiquity plc has refined 2019 UK figures about TV consumption and advertising effectiveness on video platforms. The new data suggests there will be……
Hubspot’s 2019 financials
Hubspot’s financials, following the release of the company’s yearly 10-K filing. In 2019, Hubspot lost only $53.7 million this time. A few things that come to my mind looking at……
Rose Marcario’s interview at Stanford
Great interview with Patagonia’s CEO, Rose Marcario, at Stanford business school. Loved the comments about the rich tech guys. Among others. Think about how much money rich tech guys have.……
Increasingly an awareness platform: Amazon adverts is moving beyond search
Interesting post about Amazon.com as a top-of-the-funnel distribution channel; it could be the first platform offering brand building opportunities to brands with the advantage of real-time data. We’ve always considered……