Strategic storytelling. Where business and stories meet. I/V.

What is Storytelling May, 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. Few weeks earlier I’ve joined Contently, a rising Martech startup. My hotel is in……

[Updated] How Travel Companies Improperly Use Cialdini’s Scarcity Principle of Persuasion

I’ve been writing about psychology as a way to better understand our audience’s behaviour; which is key, if you start designing a marketing/content marketing strategy (if you have missed that, have……

The psychology behind content: how to trigger your users’ behaviour

Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also,……