This is the First episode (Intro to Storytelling).Second episode (Campbell, Vogler and the classic Hero Journey) is here.Third episode (Strategic storytelling – where business and stories meet) is here.Fourth episode……
Category: Psychology & Behaviour
[Updated] How Travel Companies Improperly Use Cialdini’s Scarcity Principle of Persuasion
I’ve been writing about psychology as a way to better understand our audience’s behaviour; which is key, if you start designing a marketing/content marketing strategy (if you have missed that, have……
Thinking Psychologically
My last article about how to make advantage of Cialdini’s Principles of Persuasion for your Content Marketing strategy has been published by Exhibition News. The article (pdf) can be downloaded……
The psychology behind content: how to trigger your users’ behaviour
Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added a couple of missing Cialdini’s principles of persuasion. Also,……